What Can A DJ Teach Me About Selling Online?

A world famous DJ uses the same marketing techniques to sell a product as most online network marketeers do, but what's different? For starters, he has an actual project of quality. It's not a recycled eBook slightly modified from a previous version filled with hype and circle talk. His web presentation is on point and aesthetically pleasing. It doesn't look like some 'fly by night' html page tossed up in the early nineties hosted by Geo Cities (No disrespect to Geo-Cities, just making a point. Yay Geo-Cities!Go Geo Go!). There's a fair amount to read but it's engaging and about something interesting. It speaks to a specific niche and most importantly, it's issued by a real person. A person that obviously has a reputation that would be damaged if said product was in fact not up to snuff. (Mind you he's actually accessible. He literally could be snuffed by an unsatisfied customer). His approach comes off super genuine. It's like he's selling you something without trying to well, sell you something. What he's really doing when you think about it, is offering a service. A true service granted is going to out sell most items made available online. My suggestion is, if you don't have anything in particular of your own to sell that's as personal as Danny Rampling's eBook, localize your area of expertise. Offer a service based on what you know best. You may think, since so much information is readily available, 'why would anyone pay me for it?'. It's simple, people will always pay for the service of you doing all the work. Gathering useful information and redistributing it in a very concise, clear cut graspable way. (Cliff Notes will never cease being relevant, will they?) It's really not that hard. Take the time to figure out what you're most comfortable with offering and have the most passion for. Start organizing and make it happen. If you need help, shake the Money Tree.

PS Not only does Danny Rampling offer you a great eBook on becoming a DJ and how to be successful in the entertainment industry, he also provides a number of bonuses (and a 60 day money back guarantee). Bonus items are essential in locking in the sale of your product. If what you furnish is already a sound investment, giving your customer more just tips the scale in your favor. At the end of the day it's about a quality product that will ultimately sell itself.

PPS There's also an audio version of the eBook...

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Success Magazine: Jim Rohn 25 Years Ago

Success Magazine is a great publication dedicated to giving its readers a myriad of beneficial tools towards being successful in business and personal life. A few months ago I picked up a copy of the print version, it came with a bonus audio cd containing a number of informative interviews and a special excerpt from a seminar conducted by Jim Rohn (America's Foremost Business Philosopher), over 25 years ago. Of all the audio on that cd, the track with Jim Rohn stood out most for me, so I'm sharing it with you. Below are a few of the strongest key ideas/statements mentioned during the speak.

  • A major step in human development is discipline.
  • A key to major life changes is self motivation.
  • Good people are not trained, they're found.
  • Find out how things work.
  • Capture ideas in your journal. Don't use your head as a filing cabinet.
  • Study things that can change your economic, social, spiritual and personal life.
  • Be curious.
  • Become a good reader.
  • Be a student, not a follower.
  • Words nourish the mind and soul.
  • Devote 30 minutes a day to reading.
  • Reading is tapping the treasure of ideas.
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